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Data Collection

Data Collection

Birdles Digital Pty Ltd (trading as Citizen Direct) licenses our Australian consumer and resident database.

The data has been collected directly from consumers who have opted-in to receive marketing communications. Our supplier has brand funded competitions, transactional websites, rewards programs and branded video content across multiple platforms including broadcast TV, online, mobile, social media and on-site activations. They have been running these data collection campaigns in Australia since February 2012. Once collected, the dataset is analysed to identify patterns, lifestyle trends and discover new and insightful knowledge, with the aim of helping organisations meet their business and marketing goals.

Consumer Privacy

Our privacy team manage any consumer opt-outs, and ensure they are removed from our database instantly. Meanwhile we are provided with a quarterly update to our suppression list to avoid consumers receiving unwanted communications if opt-in permission is no longer current.

Suppression File

Our supplier maintains an Australia wide suppression list to ensure that audiences are up to date in terms of opting in to receive communications.

  • The Master suppression list holds all phone, email and automated unconsent requests.
  • Automated unsubscribe links are on all email promotions, these are added to the master suppression list.
  • Phone removal requests are logged and sent to our privacy team, they are then added to the master suppression list.
  • Emailed removal requests are logged and sent to our privacy team, they are then added to the master suppression list.
  • DM removal requests are logged and sent to our privacy team, they are then added to the master suppression list.

At all times our data maintenance and privacy team works closely with the Australian Privacy Commission to ensure that we are ahead of the competition when it comes consumers privacy.